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Political Learning Center
We offer programs for:
Individuals
Organizations, Clubs and PACs
Local, State, or National Party
Call 909-714-9339 today to discuss your needs or to receive a quote.
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Marketing, Promotions, Advertising, Branding
- Defining services, USP, Target Market, Demographics
- Why you need a professional - what they can and cannot do for you
- Networking and Referrals
- Cross promotions
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Your Image & Style Tips - Professional Image & Wardrobe
- Appropriate Style - job, company, age, position, occasions, events
- Beauty Presentations & Demos - products, referrals
- Wardrobe - updating, building, basics, style, colors, cuts, losing weight, age transitions, most flattering looks, mix & match
- Accessories - shoes, jewelry, hats, coats
- Shopping - for you, employees, boss, gift ideas, packaging, references
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Media Savvy Public Relations
- Learn what's news and what's not
- Sample Press Release
- Sample Media Advisory
- Media Web Site
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Fundraising
- Getting money you need
- Ideas
- Planning & Organizing
- Your Staff
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Website - Who Needs One Anyway?
- Expert advice and tips
- Q&A
- Start-up costs, maintenance, graphics, data/material needed
- Hosting
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Time Management & Scheduling
- Accomplishing tasks and goals on time
- Tips on staying focused
- Prioritizing you and your life
- Saying no/taking responsibility
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Networking
- How to maximize your investment
- Is a business card necessary?
- 30 Second Promotional
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Success Stories/Failures
- Do's & Don'ts
- Tips for success and longevity
- Compare data and strategies
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Your Political Collateral
- Presentation and printed materials
- Message you want to convey
- Website
- Writing - the words you use, grammar, spelling, etc.
- Assess and critic your materials
- Compare your image with others
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Volunteers – The Heart of the Campaign
- What they are and what they are not
- Recruitment and retention
- Training
- Leadership Development
- Management
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Motivation 4 U
- How to think BIG!
- What can passion do for me?
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Getting Organized
- Office/Home Office - Contacts, data bases, supplies
- Eliminate clutter
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Brainstorm Session
- Critique Ideas
- Roundtable Discussion
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Your Dream Chest
- Master the art of deliberate creation
- How to overcome obstacles
- How to turn your dreams into reality
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Dealing With Change
- Has your cheese been moved?
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Teamwork 101
- How to make the most of it
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5 Secrets for Creating a Memorable Brand
People do business with people they trust is no secret. How to use brand elements to create that feeling of trust is not well known. Identify the following essential specifics and you are on your way to developing a brand identity that is not easy to forget.
- Brand Significance – the value you bring to your customer
- Brand Pledge – the experience you deliver to every client every time
- Brand Links – tie it all together with your name, graphics, colors, fonts, and slogans
- Brand Budget – patience is a virtue; investments do pay off
- Brand Echo – repetition is key, you must stay top of mind
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